Communities on Social Networking Sites: Testing a Socio-Cognitive Model for Brand Page Usage

In recent years many corporations have become active on social networking sites (SNS). However, our understanding about how and why community members use corporate pages on SNS has not kept pace. In our study, we test a socio-cognitive model of brand page usage to investigate users’ incentives to consume and interact with corporations on Facebook. In order to do so, we conducted an online survey (N=1294) and analyzed our data using exploratory (EFA) and confirmatory factor analyses (CFA). We find that motives among the activity, self-reactive-novel and monetary incentive dimension drive consumption behavior; incentives among the status, practical-novel and self-reactive dimension drive participation; and finally, social, self-reactive and status incentives were found to stimulate production behavior on Facebook brand pages. The implications for community management on SNS will be discussed at the end of the paper

Communication management on social networking sites: Stakeholder motives and usage types of corporate Facebook, Twitter and YouTube pages

Purpose – Over the last years, many corporations have started to maintain profile pages on social networking sites (SNS), but research on how and why organizational stakeholders use these profile pages has not kept pace. The paper aims to discuss these issues. Design/methodology/approach – The study applies a combined perspective of uses-andgratifications (U&G) and social cognitive theory (SCT) to investigate the reasons why politicians and digital natives consume and interact with corporations on SNS. In total, 65 semi-structured interviews were conducted and analyzed using qualitative content analysis. Findings – Results suggest that the two stakeholder groups differ in their motivations, as well as behavior to use corporate profile pages. Digital natives seem to prefer Facebook to interact with companies, politicians prefer Twitter. Corporate YouTube pages are almost not important to any of the groups. Research limitations/implications – The qualitative nature of the study does not allow for generalizations of the findings to larger populations. Suggestions for further research are addressed in the discussion section. Practical implications – The study results have numerous implications for the practice of communication management. Fans on SNS do not tend to interact with corporations to a large extent, but are loyal followers. Once a connection between an individual and a company is established, it is likely to last. This enables corporations to gain rich information from their networks to be included in customer service, product development, issues management and recruiting. Originality/value – This is the first study in the field of communication management, which applies a micro-level approach to interviewing users of corporate communication; in order to reveal the reasons why and how they use corporate social networking profile pages

Communication management 2.0: The development of three socio-cognitive models for brand page usage

Purpose – The purpose of this paper is to investigate how and why individuals use corporate pages on Facebook with the aim of developing a usage-specific inventory of incentive factors which describe brand page utilization for consumption, participation and production behavior. Design/methodology/approach – A combined perspective of uses-and-gratifications (U&G) and social cognitive theory (SCT) was applied to develop three models of brand page behavior. Based on a literature review, an online survey (N¼215) was conducted. Exploratory factor analyses identified motivational factors based on SCT incentive dimensions, which were cross-validated using confirmatory factor analysis (CFA). Findings – Results indicate that consumption behavior can best be explained by activity, self-reactive-novel and monetary incentives. Status incentives, practical-novel and self-reactive-idealistic incentives drive participation. Production behavior is best explained by social, self-reactive and status incentives. Practical implications – The models’ strategic implications for integrated communication management are discussed. Originality/value – The results suggest interconnections of incentive dimensions unique to brand page usage, which have not yet been explored in any research

Worldwide data sets constrain the water vapor uptake coefficient in cloud formation

Cloud droplet formation depends on the condensation of water vapor on ambient aerosols, the rate of which is strongly affected by the kinetics of water uptake as expressed by the condensation (or mass accommodation) coefficient, α_c. Estimates of α_c for droplet growth from activation of ambient particles vary considerably and represent a critical source of uncertainty in estimates of global cloud droplet distributions and the aerosol indirect forcing of climate. We present an analysis of 10 globally relevant data sets of cloud condensation nuclei to constrain the value of αc for ambient aerosol. We find that rapid activation kinetics (α_c > 0.1) is uniformly prevalent. This finding resolves a long-standing issue in cloud physics, as the uncertainty in water vapor accommodation on droplets is considerably less than previously thought

Synthesis of fluorinated alkoxyamines and alkoxyamine-initiated nitroxide-mediated precipitation polymerizations of styrene in supercritical carbon dioxide

TIPNO (2,2,5-trimethyl-4-phenyl-3-azahexane-3-nitroxide)-alkoxyamine was found to give reasonably controlled/living nitroxide-mediated (NMP) precipitation polymerizations of styrene in supercritical carbon dioxide (scCO(2)). In contrast under the same conditions, the analogous SG1 (N-tert-butyl-N-(1-diethylphosphono-2,2-dimethylpropyl)nitroxide)-alkoxyamine gave higher rates of polymerization and inferior controlled/living character. The circumvention of the requirement for excess free (nitroxide](0) allowed the study of nitroxide partitioning effects in scCO(2) for three newly synthesized fluorinated alkoxyamines. Two alkoxyamines dissociated into scCO(2)-philic fluorinated TIPNO-nitroxide derivatives, while another contains a similar sized fluorinated "foot". Despite the increased steric bulk about the N-O bond for the novel fluorinated alkoxyamines, all polymerizations proceeded at a similar rate and level of control to the TIPNO system in solution (toluene). PREDICI simulations for the styrene/TIPNO system are used to support extensive partitioning effects observed in scCO(2) for the fluorinated alkoxyamines.Irish Research Council (formerly IRCSET) IUPAC Transnational Call in Polymer Chemistry to F.Aldabbagh. National Science Foundation (NSF CHE-1057927, USA) to R. Braslau.peer-reviewe

Communities on Social Networking Sites: Testing a Socio-Cognitive Model for Brand Page Usage

In recent years many corporations have become active on social networking sites (SNS). However, our understanding about how and why community members use corporate pages on SNS has not kept pace. In our study, we test a socio-cognitive model of brand page usage to investigate users’ incentives to consume and interact with corporations on Facebook. In order to do so, we conducted an online survey (N=1294) and analyzed our data using exploratory (EFA) and confirmatory factor analyses (CFA). We find that motives among the activity, self-reactive-novel and monetary incentive dimension drive consumption behavior; incentives among the status, practical-novel and self-reactive dimension drive participation; and finally, social, self-reactive and status incentives were found to stimulate production behavior on Facebook brand pages. The implications for community management on SNS will be discussed at the end of the paper